Client: CIT
Architect: KPF
Scale: 1:100
Dimensions: 1600 x 1200mm

South Bank Tower is an impressive architectural statement, designed in the Modernist tradition of clean lines, unadorned finishes and light-flooded rooms. The mixed-use development comprises Office, Residential and Retail.

Combining individual apartment and floor-by-floor office ceiling lighting, 3DD wrapped the interactive lighting core with delicately engineered facades, achieving a level of detail normally seen on models which are twice the scale.

Client: Frasers Property
Architect: Carey Jones Chapman Tolcher
Scale: 1:100 & 1:250
Dimensions: 2200 x 800mm & 1600 x 1100mm

Overlooking Fulham’s famous Hurlingham Club, the exclusive Riverside Quarter beside the Thames is just a few minutes’ walk from Wandsworth Town Centre, and across the river from fashionable Chelsea.

For over a decade, 3DD have produced high-quality models that support the development’s planning, public consultations and marketing.

Client: Derwent London
Architect: Allford Hall Monaghan Morris
Scale: 1:100
Dimensions: 1050 x 700mm

White Collar Factory is situated on Old Street Roundabout, London’s Tech City, a vibrant area of successful start-ups and established digital companies close to design-leading    Shoreditch, Hoxton and Clerkenwell.

Hyper-realistic ceiling detail incorporating hanging baton lighting is accommodated within a super-thin floor slab that breaks open vertically to offer unrestricted views of the building’s interior. 3DD’s use of LEDs mounted on bespoke circuit boards guaranteed a robust and reliable solution.

Client: Telford Homes
Architect: tp bennet
Scale: 1:75
Dimensions: 1150 x 900mm

Residential developer Telford Homes develop non-prime sites across London where the requirement for new homes far exceeds supply.

3DD has supported Telford Homes’ UK and overseas marketing campaigns by building a large-scale marketing model of The Liberty Building, as well as other projects including Bermondsey Works, Manhattan Plaza, Stratosphere, Hackney Square, Vibe, Stratford Central, Horizons, Lime Quay, Cityscape E1, Stratford Plaza, Parliament House, Panoramic, Matchmakers Wharf and Avant-Garde.

Client: Knight Dragon
Architect: SOM
Scale: 1:75
Dimensions: 2800 x 1500mm

A vast regeneration project providing 15,000 new homes across the whole of the Greenwich Peninsula.

3DD are modelling each plot to a master grid, which will allow the client to push the models together to create a giant model of the entire Greenwich Peninsula. A first for property marketing in the UK.

Client: Knight Dragon
Architect: SOM
Interior: Tom Dixon
Scale: 1:25
Dimensions: 600 x 370mm

The stepped geometric design of the five Upper Riverside buildings brings light and dual aspect vistas, creating living spaces that prioritise quality of life.

3DD modelled a selection of apartments at 1:25 scale, allowing potential buyers to easily grasp the finished product. All fixtures and fittings were modelled in detail, with freestanding ‘customer supplied’ furniture shown as generic forms, 3D printed, to clearly indicate the use of each space without dictating a particular style.

Client: Knight Dragon
Marketing Suite: Marks Barfield Architects
Architect: Pilbrow & Partners
Model Scale: 1:75
Dimensions: 1750 x 1380mm

Named in honour of the boatmen who plied the Thames, the 30-storey waterfront tower has 87 apartments at the heart of a new, 190-acre community.

3DD created each model with a removable light core, containing hundreds of easily controllable, independently addressed RGB LEDs. These allowed the sales team to differentiate which apartments are sold, under offer or still available. The models were built to 3DD’s typically exceptional level of accuracy and sturdiness.

Client: Socrates Communications
Developer: De Vere Estates Ltd
Architect: David Chipperfield
Scale: 1:100
Dimensions: 2400 x 720mm

A collection of 97 luxury 1–6 bedroom apartments and penthouses next to exclusive Kensington Palace Gardens, retaining original classical façades and incorporated new-build residences behind.

3DD photographed the existing facades, measured, sketched and carefully recreated them at scale using our in-house 3D print facilities. We also incorporated into the model a sophisticated interactive apartment-finder lighting system that could be operated by either potential customers or sales staff.

Client: Native Land
Architect: Rogers Stirk Harbour + Partners
Model Scale: 1:100
Dimensions: 4620 x 2250mm

A landmark development of four contemporary residential pavilions next to Tate Modern, with spectacular views across the river to St Paul’s Cathedral and London’s iconic skyline.

We constructed this huge model in four parts to incorporate other important riverfront landmarks, including the Millennium Bridge and Globe Theatre, giving a sense of context. It functioned to alleviate potential buyers’ concerns that the TM2 would restrict their river view, and instead stressing that they would be gaining an iconic piece of Herzog & de Meuron architecture as a new neighbour.

Client: Native Land
Architect: Rogers Stirk Harbour + Partners
Scale: 1:50
Dimensions: 1260 x 1000mm

The redevelopment of an 83,000 square foot commercial building into 38 luxury apartments and 4 penthouses, between Old Burlington Street and Cork Street in London’s Mayfair.

At 3DD, we created a model to market the new luxury residential development with boutique world-class amenities and art gallery spaces. To achieve an exceptionally clean-looking elevation treatment, we applied layer upon layer of precision-cut components, and added complex individual apartment lighting that required four separate light cores.